A New Image by Acia
A New Image by Acia is a Washington, DC–based, woman-owned small business founded in 2001, specializing in image consulting and beauty services. Led by Dr. Acia Williams, the brand brings more than 15 years of industry experience supporting clients through personalized hair, scalp, skincare, and grooming services for both women and men.
Engagement Summary
We partnered with A New Image by Acia, a beauty and personal care brand offering both services and products, to strengthen brand consistency and elevate visual presentation across digital channels. The goal was to create a more cohesive, recognizable brand presence that supported client engagement, product visibility, and ongoing growth.
Core Challenge
The brand lacked consistency across visual assets and platforms, making it difficult to maintain strong recognition and reinforce trust. Existing brand elements did not fully reflect the quality of the offerings or translate effectively across video, social media, and product presentation.
Strategic Approach
✔ Produced a high-impact video promo ad to showcase the brand’s aesthetic, offerings, and personality in a compelling, shareable format.
✔ Developed social media content aligned with the brand’s voice and visual direction to support ongoing audience engagement.
✔ Designed product labels that reinforced brand cohesion and elevated perceived value for retail offerings.
✔ Enhanced the existing logo to improve clarity, versatility, and consistency across digital and physical touchpoints.
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