Howard Helping Hands
Howard Helping Hands is dedicated to providing compassionate in-home care and support services to seniors and individuals with special needs. Our mission is to enhance quality of life through personalized assistance, dignity, and heartfelt care—right where you feel most comfortable: at home.
Engagement Summary
Howard Helping Hands is a local care provider dedicated to helping seniors and adults live with dignity, independence, and meaningful connection. Specializing in non-medical, personalized support, Howard Helping Hands offers companionship, light household help, advocacy, and community engagement throughout Maryland. Rooted in compassion and a commitment to family values, the team delivers trusted care that feels like home.
Core Challenge:
Howard Helping Hands operated with limited brand visibility and an outdated online presence. The website lacked compelling service descriptions and calls to action, making it difficult for families to understand their value. As a result, the organization lost potential clients and donors to competitors with more modern, credible brands.
Strategic Approach:
✔ Conducted a full brand audit and competitive analysis within the local home care and senior support sector.
✔ Defined Howard Helping Hands’ positioning as the compassionate, family-focused partner for personalized senior care in Maryland.
✔ Developed a new visual identity, including a professional logo, cohesive color palette, and modern brand assets.
✔ Designed and built a mobile-friendly website featuring clear service descriptions, impactful calls to action, and SEO-optimized content to increase online visibility.
✔ Created donor kits, family welcome packets, and branded digital materials to build trust and engagement with families and supporters.
✔ Integrated streamlined contact forms and inquiry pathways to improve response time, enhance client intake, and support families from first contact through ongoing care.
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