Vitae Dental Clinic
Vitae Dental Clinic delivers modern, patient-focused dental care in a friendly and comfortable environment. From routine check-ups to advanced treatments, we’re committed to bright smiles and lasting oral health.
Engagement Summary
A general dental clinic sought to reposition itself as a luxury cosmetic dental studio focused on high-end smile makeovers. Our role was to realign their brand presence with the aesthetic and service expectations of affluent, image-conscious patients.
Core Challenge:
Their online identity lacked appeal for the cosmetic market, with generic visuals, no emotional triggers, and minimal storytelling around outcomes.
Strategic Approach:
✔ Crafted a premium brand identity anchored in a custom serif monogram and minimalist design language
✔ Introduced a visual color system using ivory, champagne, and deep navy to evoke cleanliness, elegance, and trust.
✔ Built a lead generation website with a smile gallery, interactive testimonials, and high-converting consult forms.
✔ Created content marketing assets on topics such as “veneers vs. bonding,” “how to finance cosmetic dental procedures,” and “what to expect after a smile makeover”
✔ Implemented an SEO and PPC strategy with keywords focused on “cosmetic dentist [city],” “smile makeover expert,” and “aesthetic dentistry for professionals”.
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AI-powered brand consulting and identity design for practices that demand trust, premium positioning, and long-term growth.