Axis Ortho & Sports Rehab
Axis Ortho & Sports Rehab was built to close the gap between clinical therapy and high-performance outcomes. Founded by licensed physical therapists with backgrounds in orthopedic recovery and athletic performance, we’ve helped over 2,500 patients restore movement, rebuild strength, and return to the things they love.
Engagement Summary
Axis Ortho & Sports Rehab is a performance-driven rehabilitation clinic serving athletes, orthopedic surgical patients, and active professionals. With a reputation for outcome-based care, Axis bridges the gap between clinical therapy and performance recovery. Their services extend beyond basic rehab to include prehabilitation, post-surgical protocols, neuromuscular training, and concierge recovery options for high-demand clients.
Core Challenge:
Axis had grown in reputation through word of mouth but lacked a scalable brand system and digital presence to match their evolving services. Their visual identity felt outdated, the website was underdeveloped, and referral sources lacked supporting materials. They were losing athlete and post-op patients to clinics with clearer messaging and premium positioning.
Strategic Approach:
✔ Conducted a brand audit and competitor scan focused on orthopedic rehab and sports recovery markets
✔ Repositioned Axis as a premium, data-backed recovery partner for athletes and post-surgical clients
✔ Developed a bold visual identity system with performance-centric colors, typography, and iconography
✔ Designed and launched a mobile-first website featuring custom recovery programs, surgeon referral flows, and SEO-optimized service pages
✔ Created branded outcome-based content, including case studies and athlete testimonials
✔ Integrated booking automation and referral intake using HIPAA-compliant forms and AI-enhanced triage logic
✔ Developed co-branded physician referral kits and digital campaigns targeting orthopedic groups and sports networks
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